The Wellington Sevens is Wellington’s most popular sporting event, sure there’s the sport, but it is the act of attending that is the highlight for many. Every year patrons roll up in full costume, some that were planned months in advance, often as themed teams with their friends, all to take part in what could be called New Zealand’s most energetic crowd participation sporting event. When the team at FCB Auckland wanted to capture this spirit for the 2017 7’s campaign they couldn’t go past the movement, palette and pop of Velvet Spectrum .
Working closely with the creative team who gave him freedom to experiment, Luke created a suite of imagery and an accompanying animation to be used on the Sevens website , social media, all print advertising and to be played on the big screen at the event to encourage the crowd to “Bring the Noise”. Head to Velvet Spectrum’s folio pageto watch the animation, and get in touch to commission this talented artist.